KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 1 (2022): Kalbisiana

Pemanfaatan Digital Public Relations dalam Membangun Customer Engagement melalui Media Sosial Instagram @triindonesia (Studi Divisi Brand Communications PT Hutchison 3 Indonesia)

Samuel Ishak Putra (Unknown)
Nani Kurniasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
27 Apr 2022

Abstract

Current technological developments make social media develop into one of the company's channels or brands to establish communication with its consumers. In social media as well, companies can build customer engagement effectively through a variety of communication messages which are packaged in the form of creative and interesting content. This study aims to find out the role of digital public relations at PT Hutchison 3 Indonesia in building customer engagement on social media, especially Instagram. The research approach used is descriptive qualitative with in-depth interview data collection methods and documentation. The results of the study indicated that useful of digital public relations Tri Indonesia plays an active role in building customer engagement on social media, by applying a balanced two-way communication model, even though the stage of customer involvement only reaches the curation stage.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...