KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 1 (2022): Kalbisiana

Pengaruh Daya Tarik Jingle Iklan Terhadap Brand Awareness Nivea Men Creme

Yufika Islamia Rizkiani (Institut Teknologi dan Bisnis Kalbis)
Salman (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
11 Jul 2022

Abstract

Brand elements in the form of jingles (songs) can help the success of a product and brand, one of which is to increase brand awareness of a product. In this study the researchers wanted to find out whether there was an influence in the use of Nivea Men Creme Anthem advertise attractiveness towards Brand Awareness in the Badminton community Padjajaran University (UBTU). The theory employed in this investigation is the theory of stimulus and reaction. Trial, the simple linear regression test, the determination test, and the T test were utilized for data analysis. The study was conducted utilizing a questionnaire with 98 participants, and a pretest with 30 participants was conducted beforehand. The sample method employed is non-probability sampling with purposive sampling. According to the findings of this study, the beauty of YouTube Jingle advertisements for Nivea Men Creme has a 41,6% impact on Brand Awareness.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...