KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pemanfaatan Instagram sebagai Media Komunikasi Pemasan Online Shop @Shoppingin_dong

Siti Hadarfiah (Institut Teknologi dan Bisnis Kalbis)
Satya Candrasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

Social media is not only used to connect and interact with other people, but also to communicate online marketing efforts by businesses. Instagram is one of the most popular social media platforms for marketing communications, and the @Shoppingin dong account is one of the users who use Instagram for marketing communication purposes. The purpose of this research is to find out more about how @Shoppingin dong, an online retailer using Instagram, conducts its marketing communications. This study collects data by means of observation, in-depth interviews, and documentation. @Shopping dong utilizes Instagram post photos, comments, captions, captions, hashtags, and business profiles for marketing communication purposes, as determined by data analysis.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...