KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Kualitas Produk dan Store Atmosphere terhadap Minat Beli Kopi Soe di Harapan Indah, Bekasi

Marchelino Michelin Gunawan (Institut Teknologi dan Bisnis Kalbis)
Tinton Ramadhan (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

The expansion of coffee shops is compelling proprietors to seek new strategies for continued success and survival in the face of intensifying competition. This research aims to investigate the connection between Product Quality, Store Atmosphere, and Purchase Intention. This study comprises one independent variable, Buy Intention, and two independent variables, Product Quality and Store Atmosphere. The researchers employed quantitative methods, and the sample comprised 150 respondents with prior knowledge of Kopi Soe.The technique used in this study is simple random sampling. With the results showing that the Product Quality variable significantly influences Purchase Interest, and Store Atmosphere also influences Purchase Interest, and Product Quality and Store Atmosphere together influence consumer Purchase Interest.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...