KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Minat Beli pada Konsumen Tokopedia di Jakarta

Marini Alexandra (Institut Teknologi dan Bisnis Kalbis)
Tinton Ramadhan (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

This study refers to an understanding of the effect of perceived ease of use and perceived usefulness on purchase intention in Tokopedia consumers. This research uses quantitative approach, the sampling technique used is Non Probability Sampling, the method uses purposive sampling with a sample size of 154 respondents by collecting questionnaires distributed via Google Form. Data analysis was performed using SPSS. Based on the results of the t test positive and significant perceptions of interest in repurchase related to the results of t arithmetic 6.324> t table 1.65501 and the variable perception of beneficial benefits is positive and significant on repurchase interest with the results of t arithmetic 5.287> t table 1, 65501. Besides that, the results of the trial prove with the results of the count 128.212> f table 3.06

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...