KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Kualitas Layanan dan Keunggulan Kompetitif Terhadap Kepuasan Pelanggan yang Berdampak pada Loyalitas Pelanggan Soto Mie Bogor Bang Alex

Mita Andriani (Institut Teknologi dan Bisnis Kalbis)
Ika Suhartanti Darmo (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

This research aims for the effect of Service Quality and Competitive Advantage on Customer Satisfaction that impacts on Customer Loyalty. Data processing in this study uses quantitative methods. The hypothesis testing method using the t test method and linear regression test. The results showed that service quality has a significant effect on customer satisfaction, competitive advantage has a significant effect on customer satisfaction, service quality and competitive advantage together have a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...