KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Komunikasi Kepemimpinan Terhadap Loyalitas Karyawan pada PT Global Technology Resources (Hargadunia.Com)

Fatimah (Institut Teknologi dan Bisnis Kalbis)
Nani Kurniasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

Leadership communication is the most important factor in persuading people to maintain their organization loyalty. This study aims to determine the relationship between leadership communication and employee loyalty at PT Global Technology Resources (HargaDunia.Com). This study use the positivist paradigm, a quantitative methodology, and the survey method to collect data from 50 respondents via questionnaires completed by all employees using techniques of saturated sampling. This study applies the S-R theory, with leadership communication as the stimulus and employee loyalty as the reaction. This study's hypothesis was evaluated using validity, reliability, descriptive analysis, correlation coefficient, simple linear regression, and T tests. The correlation coefficient test or the degree of link strength "r" returned a value of 0.598, demonstrating that leadership communication (X) and employee loyalty are related (Y). Since 0.00 > 0.05, H1 is accepted and H0 is denied, showing that variable (X) has a significant effect on variable (Y) (Y).

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...