KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Konten Media Sosial Line Today Terhadap Minat Baca Remaja Akhir di Kota Bekasi

Stefanus Imanuel (Institut Teknologi dan Bisnis Kalbis)
Nani Kurniasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

One of the most used social media in Indonesia is Line. Line has feature, named Line Today which provides a variety of news for its users. Indonesian people’s reading interest is also relatively low, especially teenagers. With Line Today that provides various kind of news, researcher wants to find out the effect of Line Today content on teenagers reading interest in Bekasi. This research is conducted using a survey method and an online questionnaire instrument that was created using google form, and distributed to 100 respondents. This study uses Stimulus-Response theory as the foundation of this research. The results of this research is Line Today has an influence on teenagers reading interest in Bekasi by 69,5%. In addition, the level of relationship between two variables is very strong, because the pearson correlation calculation shows the number 0,834. In the t test, ho is rejected and ha is accepted because the t arithmetic is larger than the t table, which is 14,943 > 1,985.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...