KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Resepsi Anggota Komunitas Motoladies Mengenai Stereotip Perempuan Pengendara Moge di Media Online

Lulu Pranidhar (Institut Teknologi dan Bisnis Kalbis)
Nani Kurniasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

Motorbike riding is still often differentiated in society based on gender, this is denied by many mass media and the Motoladies community. The study aims to find out about the reception of Motoladies community members regarding to the female stereotype in riding big bikes of online media, using Stuart Hall’s Encoding-Decoding theory. The paragim audience reception analysis, with three positions namely Dominant Hegemony, Negotiation, Opposition. Based on the result of the study, six informants enter the position of Dominant Hegemony and one informant in the position of Negotiation. All the informants give big support for changing the stereotype of female in riding big bikes regarding to the mess media in this research.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...