KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Pengaruh Kesadaran Merek dan Kualitas Pelayanan Terhadap Minat Beli Produk Kopi Kenangan

Nadia Priskila Angelin (Institut Teknologi dan Bisnis Kalbis)
Anjar Dwi Astono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
27 Jul 2022

Abstract

The purpose of this research, to know and analyze the influence of brand awareness and service quality on the interest of buying Kopi Kenangan. This research uses a quantitative method with purposive sampling with the criteria that consumers have bought and tried Kopi Kenangan products and are at least 17 years old. The questionnaire survey was distributed via google form to 150 respondents which was then processed using SPSS version 25.0. Based on the results of hypothesis testing (t test) that brand awareness has a significant effect on buying interest, service quality has a significant effect on buying interest and brand awareness and service quality simultaneously have a significant effect on buying interest.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...