KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 2 (2023): Kalbisiana

Strategi Pemanfaatan Instagram Oleh PT Tip Top Sebagai Media Komunikasi Pemasaran Digital

Farhan Dzikri (Institut Teknologi dan Bisnis Kalbis)
Dholley Dwi Jatmiko Latabulo (Institute Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
13 Jun 2023

Abstract

Tip Top is a company engaged in sharia-based supermarkets. Tip Top utilizes Instagram social media as a marketing communication medium; therefore, it takes the right strategy and is able to maximize marketing activities through digital. Reviewing the marketing communication elements, the purpose of this study is to find out how the Tip Top strategy utilizes Instagram social media as a marketing communication medium, using a post-positivism paradigm and a qualitative approach. The results of this study are strategies for utilizing Instagram's social media using Instagram feed features, Instagram stories, Instagram live and Instagram ads to support marketing activities. In addition, digital marketing activities aim to strengthen the identity of the Tip Top brand that breathes Islam and increases brand awareness from the public

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...