KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 2 (2023): Kalbisiana

Implementasi Bauran Komunikasi Pemasaran Pada Perusahaan Rokok Elektrik UPODS

Aloysius Mado (Institut Teknologi dan Bisnis Kalbis)
Davis Roganda Parlindungan (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
13 Jun 2023

Abstract

The The HPTL (Other Tobacco Processing) industry is experiencing a fairly rapid development of innovation and technology. These developments have resulted in competition between one company and another. With the development of information and communication technology, companies must be able to communicate their marketing effectively to disseminate information and attract consumers to make purchases related to the products of their company. This research uses descriptive qualitative research method with post-positivism paradigm. The results of this study indicate that UPODS implements a marketing communication mix through advertising, sales promotion, events and experiences, public relations and publications, direct and interactive marketing, and personal selling.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...