KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 4 (2023): Kalbisiana

Pengaruh Promosi Penjualan dan Tagline Terhadap Keputusan Pembelian Konsumen Tokopedia

Erfan Djiepangestu (Institut Teknologi dan Bisnis Kalbis)
Donant Alananto Iskandar Iskandar (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
11 Dec 2023

Abstract

This research is aims to find out how the influence of sales marketing and taglines on consumer purchasing decisions at Tokopedia. By discussing how companies can attract people to use the Tokopedia application as a shopping application. This type of research is a causal conclusive research where this study aims to obtain evidence of a causal relationship between sales promotion variables and taglines on purchasing decisions on sales in the Tokopedia application. This research uses quantitative research. The results of this study indicate that sales promotions have a positive but not significant effect on Tokopedia's consumer purchasing decisions. The results also show that promotion has a positive and significant influence on purchasing decisions.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...