KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 2 (2023): Kalbisiana

Penggunaan Instagram oleh Salon Mobil Topcaredetailing untuk Tujuan Promosi

Trisya Fajrin (Institut Teknologi dan Bisnis Kalbis)
Salman Naning (Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
23 Jun 2023

Abstract

This study aims to find out the content of the Topcare detailing Instagram account in attracting consumers or customers who visit and to find out how to take videos and photos at the Topcare detailing car salon business to attract customers' attention. In this study, researchers used the theory of diffusion of innovation, a qualitative approach. Data collection techniques using semi-structured interviews. The data analysis technique used qualitative analysis. The results show that the use of Instagram by Topcare detailing car salons for promotional purposes is considered effective because it can increase turnover every month. The research obtained is in accordance with the view of the theory of diffusion of innovation. The form of Topcare detailing's Instagram account content in attracting visiting consumers or customers is an innovation where media language plays an important role in organizing or making Topcare detailing exist in order to influence customers.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...