KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 4 (2023): Kalbisiana

Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong

Lestari (Institut Teknologi dan Bisnis Kalbis)
Diyan Lestari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
11 Dec 2023

Abstract

This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...