KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Marketing Mix Terhadap Keputusan Pembelian Kopi Janji Jiwa Mall Kelapa Gading

Augustiene Riyanti Widjaya (Institut Teknologi dan Bisnis Kalbis)
Anjar Dwi Astono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

This study aims to determine the effect of product, price, place and promotion variables on purchasing decisions. There are five variables in this study, namely product, price, place, promotion and purchase decisions. Researchers used quantitative methods and the sample used in this study amounted to 140 respondents. who is a customer of Janji Jiwa. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 23 shows that product variables have a significant effect on purchasing decisions, price variables do not significantly influence purchasing decisions, place variables have a significant effect on purchasing decisions. significant on purchasing decisions, Promotion variable has a significant effect on purchasing decisions.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...