KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Mobil Toyota Yaris

Dendy Irawan (Institut Teknologi dan Bisnis Kalbis)
Vina Meliana (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

The purpose of this research is to explain the influence of product quality and lifestyle towards purchase decision of Toyota Yaris in partial and simultaneous. This research using quantitative approach. Where the amount of samples taken are 185 people using purposive sampling technique. The measurement used in the form of a questionnaire distributed through Google form. The analyzing technique is using validity test, reliability test, classic assumption test, and hypothesis test. The result of this research has shown us that: according to the partial result on product quality, that variable have significant influence to purchase decision with Tvalue (7,384) > Ttable (0,298), and according to the partial result, even when the lifestyle varibale does not have significant influence to purchase decision with Tvalue (0,255) > Ttable (0,799), and according to the simultaneous test result on product quality and lifestyle have together influence on purchase intention with Fvalue (13,314)

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...