KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Strategi Corporate Social Responsibility Starbucks Indonesia dalam Mengedukasi Para Petani Kopi melalui Program Art In A Cup

Mirza Aulia (Institut Teknologi dan Bisnis Kalbis)
Davis Roganda Parlindungan (Institut Teknologi dan Bisnis Kalbis)



Article Info

Publish Date
03 Oct 2022

Abstract

In a company or organization has a social responsibility to the environment around the company which can be an opportunity to achieve economic, social and environmental balance as well as to meet the expectations of the company's stakeholders. One thing that can be done is to carry out CSR (Corporate Social Responsibility) through programs Art In a Cup, namely empowerment education for coffee farmers in North Sumatra, especially Karo district. The purpose of this study is to determine the planning and implementation of the CSR Art In a Cup program that Starbucks Indonesia is doing. This study used a qualitative approach with descriptive research methods through interviews, observation, documentation, and librarian studies. The results of the research in this study were seen from Starbucks Indonesia's strategy in creating economic, environmental and social sustainability for farmers using the C.A.F.E Practices system which is Starbucks Indonesia's guideline for implementing the CSR Art In a Cup program and with the existence of a team controller, namely Sumatra Specialty Coffee.

Copyrights © 2022






Journal Info

Abbrev

kalbisiana

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...