KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pemanfaatan Media Digital dalam Meningkatkan Brand Awareness SociaBuzz

Thalia Tamara Desca (Institut Teknologi dan Bisnis Kalbis)
Satya Candrasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

Nowadays many well-known companies and offices have begun to analyze how to attract consumers or distributors to cooperate with them and how to also create an attractive promotion which can be said as a way to attract or attract consumers or distributors to their company. The purpose of this study was to determine SociaBuzz's marketing communication strategy in enhancing Brand Awarness. This study uses qualitative methods with data collection techniques through observation, interviews, telephone, voice note. The results of this study indicate that the marketing communication strategy undertaken by SociaBuzz by using several advertising channels, car adversiting also SociaBuzz uses SEO on page and of page. Researchers suggest that SociaBuzz broadens the reach of their marketing targets and develops better marketing strategies..

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...