KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Experiential Marketing Terhadap Pembelian Ulang Produk Lakuna Kopi

Muhammad Raffi (Institut Teknologi dan Bisnis Kalbis)
Joseph M.J. Renwarin (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

This purpose aims to determine how much influence the experiential marketing has on repurchasing Lakuna Kopi products. This research is a quantitative study using the SPSS Statistics 20 program with a sample of 160 respondents who are Lakuna Coffee consumers who have already made repeat purchases using nonprobability sampling and purposive sampling techniques. From the results of the hypothesis analysis it states that experiential marketing has a significant effect on repeat purchases; the five experiential marketing sub-variables have a significant simultaneous re-purchase effect. Judging from Sense Marketing, researchers suggest that Lakuna Kopi owners make cleanliness (SM3) an important point

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...