KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Air Personality Penyiar dalam Membangun Brand Awareness Radio Elgangga 100.3 FM

Suci Tri Setya (Institut Teknologi dan Bisnis Kalbis)
Nani Kurniasari (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

Broadcasters is a broadcast style created by broadcasters so that the programs they deliver have their own characteristics. Elgangga Radio's a Betawi accent as his trademark and builds Radio Elgangga's Brand Awareness as a dangdut radio. The purpose of this study was to determine how air personality is formed to build brand awareness in Radio Elgangga 100.3 FM. This study uses Ben G. Hennke's theory which states that the strategies that must be owned include Communication of Ideas, Communication of Personality, Projection of personality, Pronounciation, Voice Control. This study uses a post-positivistic paradigm with a descriptive qualitative research approach. The data collection techniques used were in-depth interviews and documentation. The results showed that the way to communicate with Elgangga Radio broadcasters was using Betawi language to build chemistry or closeness in greeting listeners. So that programs on Radio Elgangga always have loyal listeners.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...