KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Suasana Toko dan Lokasi Terhadap Kepuasan Konsumen dan Dampaknya Keputusan Pembelian (Survey pada Konsumen Seblak Pedas Neng Ochie)

Santharia Mercelina (Institut Teknologi dan Bisnis Kalbis)
Joseph M.J. Renwarin (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

This study aims to determine the effect of store atmosphere and location on consumer satisfaction and its impact on purchasing decisions survey on consumers as spicy as neng Ochie. This research is quantitative method research. The sample is consumers of seblak spicy nengochie with a total sampel 200 respondents. The sampling technique uses non-probability sampling with purposive sampling technique. Hypotesisis testing method using t test and linear regression test. The results of this study indicate that the shop atmosphere has significant effect on customer satisfaction. Location has a significant effect on customer satisfaction. Store atmosphere and location have a positive and significant effect simultaneously on customer satisfaction, storeatmosphere, location and customer satisfaction have a significant effect on purchasing decisions, shop atmosphere through consumer satisfaction with purchasing decisions. Location through consumer satisfaction with purchasing decisions.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...