KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Keunikan dan Bauran Pemasaran Jasa terhadap Kepuasan Konsumen Boogie Doogie Cafe

Julio Intan Thomas (Institut Teknologi dan Bisnis Kalbis)
Vina Meliana (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

This study aims to determine the effect of the uniqueness and marketing mix of services on Boogie Doogie Cafe consumer satisfaction. There are two variables in this study, namely the uniqueness of the product and the service marketing mix. Researchers used quantitative methods and the samples used in this study amounted to 100 respondents who are customers of Boogie Dogie Cafe. The technique used in this study is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 23 shows that the uniqueness and marketing mix of service variables influence the Boogie Doogie café consumer satisfaction.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...