KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 9 No. 1 (2023): Kalbisiana

Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Louis Cafe Depok

Bunga Herlambang (Institute Teknologi dan Bisnis Kalbis)
Anjar Dwi Astono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
09 May 2023

Abstract

The purpose of this research, to determine the effect of service quality and product qualityon customer satisfaction at Louis Cafe Depok. This research was conducted from February to June2022 with the amount of data from the research instrument via Google Form as many as 110respondents. The sampling technique in this study used non-random sampling with purposivesampling method. The result of this study indicates that there is no symptom of heteroscedasticity inthe service quality and product quality variable so linear regression is effective to show the resultthat service quality has a significant effect on customer satisfaction, product quality has a significanteffect on customer satisfaction, service quality and product quality has a significant effect oncustomer satisfaction.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...