KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Kualitas Produk, Market Driven Strategy dan Harga Terhadap Kepuasaan Pelanggan Batagor Mama Oki

Puty Nurusysyifa (Institut Teknologi dan Bisnis Kalbis)
Ika Suhartanti Darmo (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

The purpose of this study was to determine the effect of product quality, market driven strategy and price on customer satisfaction. This research is a quantitative research. The number of samples used is 115 people, with purposive sampling technique. The data comes from a Google Form questionnaire and the data is analyzed by SPSS 25. From the results of the analysis of the influence of product quality, market driven strategy and price, the effect on customer satisfaction of batagor mama oki.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...