KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening

Shella Monica (Institut Teknologi dan Bisnis Kalbis)
Tinton Ramadhan (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to determine how much influence service quality and location have on customer loyalty with customer satisfaction as an intervening variable in bakmie akim. This research is a quantitative research with a total sample of 120 respondents who have bought bakmie akim in the first and second branches using purposive sampling technique. The results of this study indicate that service quality and location influence customer satisfaction, service quality and location affect customer loyalty, and customer satisfaction affects customer loyalty.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...