KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Keputusan Pembelian Menggunakan Go-Pay

Steven John Wibowo (Institut Teknologi dan Bisnis Kalbis)
Tinton Ramadhan (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

The purpose of this research is to know and to analyze the influence of perceived usefulness and perceived ease of use on purchasing decisions using Go-pay at Warteg Uun Taman Galaxy. This research uses quantitative methods through questionnaire survey with non-probability sampling method. This questionnaire was distributed to 100 respondents who were processed using SPSS. Hypothesis test results (t test), perceived usefulness effect on purchasing decisions with t count 3.986> t table 1.984. Perceived Ease of use has an effect on purchasing decisions with t count 2.725> t table 1.984. The coefficient of determination is 50%. The implication of this research is that Warteg Uun pays more attention to perceived usefulness, and perceived ease of use in the use of Go-pay as a payment medium.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...