KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Reference Group dan Online Costumer Review Terhadap Minat Beli di Kei Hobby Shop (Studi Kasus Komunitas Facebook Kei Hobby Shop)

Bryan Javin Santoso (Institut Teknologi dan Bisnis Kalbis)
Joseph M.J. Renwarin (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to determine the effect of the Reference Group and Online Customer Review on buying interest in the Kei Hobby Shop. There are three variables in this study that include the Reference Group, Online Customer Review and buying interest. Researchers used quantitative methods and samples used in this study amounted to 151 respondents who knew the Kei Hobby Shop. The technique used in this study was purposive sampling which was part of non probability sampling. The research data analyzed using SPSS 21 showed that the Reference Group variable had influence on buying interest and the variable Online Customer Review has an influence on buying interest in Kei Hobby Shop.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...