KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Kualitas Produk Harga dan Variasi Produk Terhadap Kepuasan Pelanggan Konveksi Bunda Collection

Tegar Kurniawan (Institut Teknologi dan Bisnis Kalbis)
Mariah (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims find out how much attracting consumers to buy the products offered,is necessary to have high quality product quality, competitive price perceptions, and diverse product variations, provide satisfaction consumers. This research quantitative approach using the SPSS Static 25 program with a sample of 100 respondents who live in Jabodetabek who have purchased Bunda Collection clothing using non-probability sampling and purposive techniques. The results of this study t test shows that product quality an effect customer satisfaction with significance value of 0.000 < 0.5 and a t value of 10.923 > 1.984 that product quality is very important Mother Collection, price variable 4.075 > 1.984 effect and product variation variable 118.004 > 1.984 has significant effect . The benefit of this research for Bunda Collection is as input evaluation material in order to maintain and improve product quality, price, and product variations in order to excel from other competitors

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...