KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Brand Image dan Kualitas Pelayanan Terhadap Kepuasan Konsumen ZARA di Jakarta

Maudy Cesar Novrilya (Institut Teknologi dan Bisnis Kalbis)
Mariah (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

The purpose of this study was to determine the effect of brand image and service quality on ZARA's consumer satisfaction in Jakarta. This study uses a quantitative method which is processed using SPSS 25 through a questionnaire distributed to 100 respondents using a purposive sampling method. The test results show that partially there is an influence of brand image and service quality on customer satisfaction. Simultaneously the influence of brand image and service quality on consumer satisfaction. This research was conducted to provide an understanding for ZARA in Jakarta to pay attention to brand image, service quality, and customer satisfaction.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...