KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian di Kedai Kopi Tjan Harapan Indah Bekasi

Nikolas Isnawan (Institut Teknologi dan Bisnis Kalbis)
Vina Meliana (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This study to determine the effect of the marketing mix purchasing decisions at Tjan Harapan Indah Coffee Shop Bekasi. The type of research used in this research is to use quantitative methods. In this research, sampling technique is purposive. The target sample in this study was 235 respondents who had come and saw the promotion of Tjan’s Coffee Shop on Instagram. The technique used in this research is purposive sampling which is part of non-probability sampling. The research data analyzed using SPSS 25 shows that the results on the marketing mix variable have a significant effect purchasing decisions.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...