KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Minat Beli Konsumen Produk Sari Roti

Mita Ananda Fairuz (Institut Teknologi dan Bisnis Kalbis)
Siti Nurjanah (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This research was conducted with the aim of knowing the effect of brand image, product quality, price on purchase intention partially. The research method used is a quantitative method with nonprobability sampling technique with purposive sampling method to determine the research sample. The number of samples used was 304 respondents with the Heir method. Hypothesis testing used in this study includes the t test, f test, determination test, and multiple linear regression analysis. The results of this study indicate that 1) brand image has a significant effect on purchase intention; 2) product quality has a significant effect on purchase intention; 3) price has a significant effect on purchase intention.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...