KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Kepercayaan Warga di Yayasan Al-Sakinah Jakarta

Alda Naidiya (Institut Teknologi dan Bisnis Kalbis)
Ika Suhartanti Darmo (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This study was conducted to determine the effect of brand image and service quality on citizen trust in the Al-Sakinah Foundation Jakarta. In this study, the method used is Probability Sampling with a sample size of 109 respondents by distributing questionnaires that are distributed via google form. Data analysis was performed using SPSS version 25. Based on the results of the t test partially, the brand image variable (x1) has a significant and significant effect on the citizen trust variable and the service quality variable shows that the service quality variable has an effect on and is significant to the citizen trust variable. In addition, the results of this study with the F test, with results 145.432 > table f 3.082 shows that simultaneously the variables of brand image and service quality have an effect on citizen trust.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...