KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Social Media Influencer dan Brand Awareness Terhadap Keputusan Pembelian Reddog Summarecon Mall Bekasi

Ainaya Ulfa (Institut Teknologi dan Bisnis Kalbis)
Mariah (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

The purpose of this research is to know and analyze the effect of social media influencers and brand awareness on purchasing decisions of Reddog Summarecon Mall Bekasi. This study discusses the dimensions in the research variabels that are examined to determine the effect between variabels and objects. This study used quantitative methods through questionnaire survey distributed to 125 respondents who were processed using spss version 26 with nonprobability sampling method. hypotheses (t-test) results, social media influencer has significant effect on purchasing decisions. Brand Awareness has significant effect on purchasing decisions.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...