KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan Pelanggan Restoran Eatlah Ho Chick Minh

Pieter (Institut Teknologi dan Bisnis Kalbis)
Anjar Dwi Astono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This study aims to determine the effect of brand image and product quality on consumer satisfaction of EATLAH Ho Chick Minh Restaurant. In this study, there are three variables in this study, namely Brand Image, Product Quality and Customer Satisfaction. Researchers used quantitative methods and the sample used in this study amounted to 145 respondents who were customers of EATLAH Ho Chick Minh Restaurant. The technique used in this research is purposive sampling. The research data analyzed shows that the Brand Image variable has a significant effect on Customer Satisfaction, the Product Quality variable has a significant effect on Customer Satisfaction and the Brand Image and Product Quality variables together have a significant effect on Customer Satisfaction.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...