KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 4 (2022): Kalbisiana

Pengaruh Lokasi dan Store Atmosphere Terhadap Minat Beli Ulang Kafe Bagus di Motoboi Kecil

Evi Aurellia Babay (Institut Teknologi dan Bisnis Kalbis)
Siti Nurjanah (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
02 Dec 2022

Abstract

This research was conducted with the aim of knowing the effect of the location and the Store Atmosphere of Kafe Bagus on Consumer Repurchase Intention. This study uses a quantitative method with incidental sampling technique but with certain criteria. The sample used was 246 respondents with the criteria of being Kafe Bagus consumers who directly felt the food and atmosphere of Kafe Bagus. As well as data processing using the SPSS program. The results of the hypothesis testing show that the location and store atmosphere partially each have a positive and significant effect on repurchase intention of Kafe Bagus consumers. As well as simultaneously, the location and store atmosphere have a significant effect on repurchase intention of Kafe Bagus consumers.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...