KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 10 No. 2 (2024): Kalbisiana

Makna Warna Merah dan Putih dalam Video Klip Hingga Tua Bersama Rizky Febian

Fanthony Everell (Institut Teknologi dan Bisnis Kalbis)
Santi Delliana (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jun 2024

Abstract

Color is a very sensitive thing that plays an important role for someone who sees it and has various meanings in it. Including the red and white colors in the video clip "Hingga Tua Bersama". This study aims to determine the meaning of the red and white colors in Rizky Febian's video clip "Hingga Tua Bersama". In this research, the researcher used the social reality construction theory of mass media with a descriptive qualitative approach using Charles Sanders Peirce's semiotic method which has Sign, Object and Interpretant to interpret the red and white colors in the video clip. The results of this study found that the red and white colors in the video clip "Until Old Together" can be interpreted as purity, sincerity, struggle, emotion, love and innocence.

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...