International Journal of Economics, Management and Accounting
Vol. 1 No. 1 (2024): March : International Journal of Economics, Management and Accounting

Illuminating the Path: Unraveling the Implications of Relationship Marketing Aspects on Customer Loyalty Levels

Soetam Rizky Wicaksono (Unknown)
Riana Isti Muslikhah (Unknown)
Elmira Siska (Unknown)

Article Info

Publish Date
24 Apr 2024

Abstract

This study navigates through the intricate terrain of relationship marketing, shedding light on its profound implications for customer loyalty levels. Through an in-depth exploration of various relationship marketing aspects, including customer satisfaction, trust, commitment, and communication, this research endeavors to unravel the complex dynamics shaping customer loyalty within contemporary markets. By employing a comprehensive research framework encompassing qualitative and quantitative analyses, this investigation aims to elucidate the nuanced relationships between relationship marketing strategies and customer loyalty outcomes. The findings of this study contribute to a deeper understanding of the mechanisms driving customer loyalty and offer practical insights for businesses seeking to foster enduring customer relationships in today's competitive landscape.

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Journal Info
International Journal of Economics, Management and Accounting
Website

Abbrev

IJEMA

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...