Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol 11 No 1 (2022): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Januari 2022

Tingkat Keamanan dan Kemudahan Transaksi pada Toko Offline Terhadap Keputusan Pembelian Action Figure Original

Mahatmana Krisna Herduna Putra (Fakultas Sosial, Humaniora dan Seni, Universitas Sahid Surakarta)
Destina Paningrum (Fakultas Sosial, Humaniora dan Seni, Universitas Sahid Surakarta)
Rusnandari Retno Cahyani (Fakultas Sosial, Humaniora dan Seni, Universitas Sahid Surakarta)

Article Info

Publish Date
14 Mar 2022

Abstract

Security and ease of transactions is one of the factors that play a role in influencing purchasing decisions. The development of an increasingly modern eraencourages the creation of a new transaction system that can be used easily, but with a level of security that is not fully guaranteed.The method used in this research is descriptive quantitative by collecting data using a digital questionnaire, namely Google Form, to collectors of Original Action Figures in the Residency of Surakarta. The variables used in this study are the level of security (X1) and the level of convenience (X2) as independent variables and purchasing decisions (Y) as the dependent variable. The results of this study prove that the level of security and ease of transactions at offline stores partially and simultaneously influences purchasing decisions.

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Journal Info
Jurnal Ekonomi Bisnis dan Kewirausahaan
Website

Abbrev

IAB

Publisher

Universitas Sahid Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBISKWU) yang memiliki visi dan misi untuk turut serta memajukan Ilmu bisnis dan kewirausahan. Sejalan dengan visi dan misi tersebut, JEBISKWU menerima dan mempublikasikan hasil pemikiran-pemikiran baik empiris maupun non empiris yang relevan dengan kajian ...