Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

Kolaborasi Pemberdayaan dan Pendampingan UMKM Desa: Pemanfaatan Platform Digital terhadap Kemandirian Ekonomi Masyarakat UMKM Desa Klagen

Naura Bilqis Tasyakurina (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Salva Wi Nur’ain (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
M. Dedy Marhadi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
M. Sulthan Alvi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Chrystia Aji Putra (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
02 Jul 2024

Abstract

Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.

Copyrights © 2024






Journal Info

Abbrev

Kegiatanpositif

Publisher

Subject

Humanities Computer Science & IT Education Health Professions Social Sciences Other

Description

publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada ...