The Indonesian Journal of Computer Science
Vol. 12 No. 6 (2023): Indonesian Journal of Computer Science (IJCS)

Analisis Pengaruh Strategi Konten Sosial Media Terhadap Aplikasi Layanan Streaming

Khairunnisa (Universitas Sriwijaya)
Dedy Kurniawan (Unknown)
Ali Ibrahim (Unknown)
Endang Lestari Ruskan (Unknown)

Article Info

Publish Date
10 Jan 2024

Abstract

Social media marketing is becoming a key strategy for streaming applications. This study analyzes the content strategy of the Instagram account @Netflixid and its impact on customer loyalty. The study uses a quantitative approach with an online survey as a data collection method and Structural Equation Modeling (SEM)-Partial Least Squares (PLS) as a research method. The results show that content that reflects the behavior of followers and is animated is preferred by Netflixid audiences. This content strategy also has a positive impact on customer loyalty.

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Journal Info
The Indonesian Journal of Computer Science
Website

Abbrev

ijcs

Publisher

STMIK Indonesia Padang

Subject

Computer Science & IT Electrical & Electronics Engineering Engineering

Description

The Indonesian Journal of Computer Science (IJCS) is a bimonthly peer-reviewed journal published by AI Society and STMIK Indonesia. IJCS editions will be published at the end of February, April, June, August, October and December. The scope of IJCS includes general computer science, information ...