Jurnal Ilmiah Bisnis dan Ekonomi Asia
Vol 12 No 1 (2018): Jurnal Ilmiah Bisnis Dan Ekonomi Asia

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN: Studi pada Pelanggan Kedai Hj.S Jl. Kesumba Kota Malang


Article Info

Publish Date
01 Feb 2018

Abstract

This research is a kind of field research, case study on Kedai Hj.S Jl.Kesumba Malang Town customers that aims to know how the influence of product quality, service quality and digital marketing to customer loyalty. The data were taken directly from the respondents through a questionnaire survey with Likert scale by random sampling to as many as 80 respondents. The results of data analysis using SPSS 23 software shows that both product quality, service quality and digital marketing have a significant effect on customer loyalty. Thus, to increase customer loyalty, it is suggested that Hj.S management to improve the product quality, or at least maintain the product quality, speed up the service processing and increase the social media usage.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Bisnis dan Ekonomi Asia
Website

Abbrev

jibeka

Publisher

Institut Teknologi dan Bisnis Asia Malang

Subject

Economics, Econometrics & Finance

Description

The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and ...