Jurnal Ilmiah Bisnis dan Ekonomi Asia
Vol 15 No 2 (2021): Jurnal Ilmiah Bisnis dan Ekonomi Asia

FOMSUMERISM : MENGEMBANGKAN PERILAKU CONFORMITY CONSUMPTION DENGAN MEMANFAATKAN FEAR OF MISSING OUT KONSUMEN


Article Info

Publish Date
29 Sep 2021

Abstract

This research is purposed to analyze the effect of FoMO to the conformity consumption behavior. Total samples used in this research is 150 respondents which comprised of 47 respondents with 5-7 times accessing social media and the rest of it more than 8 times accessing social media in a day. Using the convinience and purposive sampling technique, researcher gained 100%% response rate. All data are examined by multiple regression and provide significant effect of anxiety of isolation as the predictor of conformity consumption behavior.

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Journal Info
Jurnal Ilmiah Bisnis dan Ekonomi Asia
Website

Abbrev

jibeka

Publisher

Institut Teknologi dan Bisnis Asia Malang

Subject

Economics, Econometrics & Finance

Description

The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and ...