Insan Cita Bongaya Research Journal
Vol. 1 No. 1 (2021): Oktober

Pengaruh Kualitas Pelayanan, Lokasi Dan Fasilitas Terhadap Kepuasan Dan Loyalitas Pengujung Warkop Daun Kopi Di Kota Makassar

salma (Unknown)

Article Info

Publish Date
29 Sep 2021

Abstract

This study aims to examine the effect of: quality of service, location, facilities on visitor satisfaction and visitor loyalty at coffee shops in Makassar City. The sample of this research is 44 visitors who often come. The analytical tool used to reveal information uses WarpPLS. The results of the study of service quality, location, facilities have a positive and significant effect on visitor satisfaction. Furthermore, visitor satisfaction has a positive and significant effect on visitor loyalty. All relationships between variables show significant so that the results of the study are getting closer to the SERVQUAL theory.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Insan Cita Bongaya Research Journal
Website

Abbrev

icbrj

Publisher

Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya

Subject

Economics, Econometrics & Finance

Description

ICBRJ: Insan Cita Bongaya Research Journal merupakan jurnal yang dikelola oleh Korps Alumni HMI (KAHMI) Rayon STIEM Bongaya. Menerbitkan artikel penelitian pada bidang Ekonomi, Manajemen, dan ...