<![CDATA[Purpose: This study aims to examine the effect of attitudes, subjective norms, and perceived behavioral controls on the behavioral intention and behavior of using financial technology payments in Unsoed students. Method: The type of data used is primary data in the form of answers from questionnaires. The number of samples used in this study amounted to 100 research samples. The sampling technique uses the proportional random sampling method from students of Jenderal Soedirman University who are interested and use financial technology payments. Result: The results of the study using SmartPls show that: (1) Attitudes toward behavior have a positive effect on behavioral intention in using fintech payments on Unsoed students, (2) Subjective norms have a positive effect on behavioral intention on using fintech payments on Unsoed students, (3) Perceived behavioral control has a positive effect on behavioral intention in using fintech payments for Unsoed students, (4) Behavioral intention has a positive effect on fintech payment usage behavior for Unsoed students, (5) Perceived behavioral control has a positive effect on fintech payment usage behavior for Unsoed students.]]>
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