AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi

Social Media Specialist & Strategi Pemasaran PT. Telkom Landmark Tower Surabaya

Kartika Kristanti (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Yanda Bara Kusuma (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
17 Aug 2024

Abstract

This research aims to determine the target market of PT. Telkom Indonesia Tbk in increasing sales of roaming data packages. The research method used in this research is qualitative research, namely literature study and field research. Where the data collection system in this research comes from journals which are analyzed in the form of explanations in the form of information originating from within and outside agencies related to the sale of PT roaming data packages. Telkom Indonesia Tbk Surabaya City. The research results show that in increasing sales of roaming data packages PT. Telkom Indonesia Tbk Surabaya City uses marketing strategies in the form of Direct Selling and Direct Selling Digital, the target markets are individual customers, corporate customers, tourist customers, global business customers and event conference customers.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Website

Abbrev

AKSIOMA

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

AKSIOMA : Jurnal Sains Ekonomi dan Edukasi accomodates original research or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Science, Economic, Finance, Information Technology, Education, Law and ...