JURNAL EKONOMI SAKTI (JES)
Vol 13 No 1 (2024)

STRATEGI PEMASARAN DALAM MEMPERTAHANKAN PELANGGAN (STUDI KASUS PADA HERBALIFE DI NC HAPPY SANGGAU)

Alfonsus Ligouri Lisien Al (Unknown)
Ayu Nurafni Octavia (Unknown)

Article Info

Publish Date
15 Apr 2024

Abstract

This research was conducted by Herbalife at NC Happy Sanggau. The purpose of this study was to reveal the Herbalife Marketing Strategy at NC Happy Sanggau in retaining customers. This research uses qualitative methods, using triangulation of data sources, namely observation, interviews, documentation. This research was conducted on 5 informants of owners, employees, and customers. The results of this study indicate that the strategy used in efforts to retain customers is to prioritize customer satisfaction. The Price offered is affordable and in accordance with the quality of service and Product quality. The Promotion used is direct Word of Mouth

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Journal Info
JURNAL EKONOMI SAKTI (JES)
Website

Abbrev

103044

Publisher

STIE Sakti Alam Kerinci

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi Sakti (JES) is a peer-reviewed journal published by Institute for Research and Community Service – Institute of Economic Science Sakti Alam Kerinci. The journal provides a forum for academics and professionals to share the latest developments and advances in the knowledge and ...