Jurnal Salingka Nagari
Vol 1 No 1 (2022): Jurnal Salingka Nagari

Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen di Toko Online

Rafika Anggraini (Universitas Negeri Padang)
Tri Kurniawati (Universitas Negeri Padang)

Article Info

Publish Date
30 Jun 2022

Abstract

Abstract: This study aims to determine: (1) impact of price on consumer purchasing behavior in online shop (2) impact of website quality on consumer purchasing behavior in online shop (3) impact of store reputation on consumer purchasing behavior in online shops. This is quantitative research with a sample of 100 students of the Faculty of Economics, Universitas Negeri Padang. Data is collected by using questionnaire. The methods for data analysis used are descriptive analysis and multiple regression. The results show that Price, Website Quality, and Store Reputation have significant effect on Consumer Purchase Behavior in online shop (Study on FE UNP Students).

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Journal Info
Jurnal Salingka Nagari
Website

Abbrev

jsn

Publisher

Universitas Negeri Padang

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Salingka Nagari e-ISSN: 2962-9764 (Elektronik) bertujuan untuk menyebarluaskan pemikiran konseptual, gagasan dan hasil penelitian yang telah dicapai di bidang pengabdian masyarakat, ilmu sosial dan ilmu pendidikan serta bidang terkait lainnya yang diterbitkan oleh Universitas Negeri Padang. ...