Jurnal Salingka Nagari
Vol 2 No 2 (2023): Jurnal Salingka Nagari

Analisis Kepuasan atas Fitur Layanan dan Citra Merek serta Pengaruhnya terhadap Pengguna Aplikasi Mobile Payment DANA

Erin Rahma Nisa (Unknown)
Tri Kurniawati (Unknown)

Article Info

Publish Date
04 Dec 2023

Abstract

The objective of this study is to analyze the impact or satisfaction on service features and brand image on consumer loyalty of mobile payment DANA. This is quantitative research. The data collection is used by using questionnaire. The samples of this study are 97 students in Universitas Negeri Padang. The results of this study show that: (1) Satisfaction of service features has a significant effect on the loyalty of Universitas Negeri Padang students in using DANA mobile payment application, (2) Brand image has a significant effect on the loyalty of Universitas Negeri Padang students in using DANA mobile payment application, (3) Satisfaction of service features and brand image have a significant effect on the loyalty of Universitas Negeri Padang students in using DANA mobile payment application.

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Journal Info
Jurnal Salingka Nagari
Website

Abbrev

jsn

Publisher

Universitas Negeri Padang

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Salingka Nagari e-ISSN: 2962-9764 (Elektronik) bertujuan untuk menyebarluaskan pemikiran konseptual, gagasan dan hasil penelitian yang telah dicapai di bidang pengabdian masyarakat, ilmu sosial dan ilmu pendidikan serta bidang terkait lainnya yang diterbitkan oleh Universitas Negeri Padang. ...