Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Vol. 1 No. 3 (2022): Kinerja Perusahaan dan Dunia Perbankan

Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Citra Perusahaan Terhadap Loyalitas Pelanggan

Achmad Fauzi (Universitas Bhayangkara Jaya)
Iwan Setyawan (Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957)
Syifa Aulia (IBIK57)
Nunti Harnanti (Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957)
Anastasia Linda (Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957)
Surya Opusunggu (Fakultas Ekonomi dan Bisnis, Institut Bisnis & Informatika (IBI) Kosgoro 1957)

Article Info

Publish Date
01 Dec 2022

Abstract

The level or frequency of customer satisfaction with the products/services they use for various reasons, including the desire to be pampered with good quality, taste and service, is known as Customer Loyalty. This article reviews the influence of Customer Loyalty, namely: Service Quality, Customer Satisfaction and Corporate Image. The author of this article aims to develop hypotheses about the effect of variables on each other to be used in further research. The results of this literature review article are: 1) Service Quality on Customer Loyalty, 2) Customer Satisfaction on Customer Loyalty; and 3) Corporate Image of Customer Loyalty

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Journal Info
Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Website

Abbrev

portofolio

Publisher

Prisani Cendekia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal PORTOFOLIO adalah jurnal yang dapat dijadikan sebagai sarana akademisi (dosen, mahasiswa), praktisi dan peneliti untuk mempublikasikan hasil penelitian, pemikiran, kajian dan pengembangan yang mencakup semua aspek bisnis dan manajemen Tujuan PORTOFOLIO adalah untuk membangun saluran ...